Liberty Journal

Apple and Facebook’s Fight Isn’t Actually About Privacy or Tracking

That’s what the real fight is over–transparency. And, it’s why Facebook is so worried.

Facebook’s problem is that, if given a choice, many people will choose not to allow tracking. A recent survey from AppsFlyer, an attribution data platform, shows that almost half of all users (47 percent) are likely to opt-out of tracking.

That’s the dirty little secret it would rather not talk about. Facebook doesn’t want you to think about tracking, and certainly doesn’t want you to have a choice.

Except, and I’ve said this before, if your business model will break because people are given a choice over whether or not you can track them, your problem isn’t with Apple. Your problem is the business model.

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