Apple and Facebook’s Fight Isn’t Actually About Privacy or Tracking

That’s what the real fight is over–transparency. And, it’s why Facebook is so worried.

Facebook’s problem is that, if given a choice, many people will choose not to allow tracking. A recent survey from AppsFlyer, an attribution data platform, shows that almost half of all users (47 percent) are likely to opt-out of tracking.

That’s the dirty little secret it would rather not talk about. Facebook doesn’t want you to think about tracking, and certainly doesn’t want you to have a choice.

Except, and I’ve said this before, if your business model will break because people are given a choice over whether or not you can track them, your problem isn’t with Apple. Your problem is the business model.

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